guise

noun

1. an artful or simulated semblance

   noun.attribute

   Examples

   Under the guise of friendship he betrayed them.

   Synonyms pretence pretense pretext

   Source: WordNet 3.0

2. Customary way of speaking or acting; custom; fashion; manner; behavior; mien; mode; practice; -- often used formerly in such phrases as: at his own <i>guise</i>; that is, in his own fashion, to suit himself.

   noun

   Source: webster1913