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bandwagon effect

Definitions, examples, synonyms and antonyms from WordNet 3.0.

noun

  1. the phenomenon of a popular trend attracting even greater popularity

    noun.phenomenon

    Examples
    In periods of high merger activity there is a bandwagon effect with more and more firms seeking to engage in takeover activity.
    Polls are accused of creating a bandwagon effect to benefit their candidate.

    Source: WordNet 3.0

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