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gimmick

/'g/I/m/I/k/

Definitions, examples, synonyms and antonyms from WordNet 3.0.

noun

  1. a drawback or difficulty that is not readily evident

    noun.attribute

    Source: WordNet 3.0

  2. something unspecified whose name is either forgotten or not known

    noun.artifact

    Source: WordNet 3.0

  3. any clever maneuver

    noun.act

    Examples
    It was a great sales gimmick.
    A cheap promotions gimmick for greedy businessmen.

    Source: WordNet 3.0

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